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Honolulu, Hawaii
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An artistic collaborative of artists, designers, makers and craftsmen focused on the creation of unique experiences and conceptual environments.  Building moments to be explored and remembered through the conception and creation of custom art installations, interior design, events, set design, styling & visual merchandising.

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The Art of Surf Photography

Nikole Nelson

Trent Mitchell Photography

LIFE Magazine Archives via SECRETFORTS

Chris Burkard Photo

Brian Bielmann Photography

The foundation of my appreciation for photography was rooted within the pages of my Dad’s Surfer magazines at age 6. From the first moment I saw the beauty of the ocean I loved captured in photographic perfection I was transfixed. Growing up on the beaches of Hawaii and California the surf culture was at the heart life. I have vivid high school memories of my friend Monika helping me plaster my room with surf posters - my teenage version of art appreciation.

For those who live for the sound of the crashing waves you know it is not just about the end result. I have hiked through extremely rural areas, clinging to cliffs just to watch surfing and be close to the energy. Surf photography goes beyond the ride capturing the journey and stillness of nature and mans commune.

These photographers have such passion for their discipline they are often in life threatening situations waiting to immortalize the perfect wave. Of course there is no risk of drowning standing shore side with a telephoto lens, but the surf photographer’s job description does not stop there. Using watertight photography equipment they slip into fins and wetsuits, dive in and position themselves just above water level, close to the impact zone of the wave - ouch. Other techniques involve board-mounted cameras, boats, outriggers, canoes, jet skies and even helicopters. Sounds like a fun day at the office!