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In Store Craft: New Balance Features Nikole Nelson

Nikole Nelson

The NYC Experience: New Balance's interactive web feature on installation by Nikole Nelson

I can't begin to convey how much I love this store, brand and the dynamic results of true collaborative design. New Balance recently launced their official website covering the NYC Experience store. Featured on the site is this inspiring in-store video tour and an in depth look at the front art sculpture. The three primary parts of the installation's design and concept are conveyed through an impressive interactive user experience showcasing: History, Evolution and Contempory. Click on the image above, check it out and enjoy!