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Blog

Behind the Scenes: NB Marathon Bib Wall Treatment

Nikole Nelson

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Raw space in construction.

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Design development tests done in-studio to create texture, plaster application process, depth and tones of final treatment.

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Creating large, on-site sample of bib texture based on studio tests.

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Painting embossed sample to accentuate texture and design detail.

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Final on-site sample to be used as guide for in store execution.

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Checking scale of bibs along top of brick walls... Plastering to begin over installed diamond lathe.

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Liz and Jenny prepping the silicone casts for embossing the plaster.

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Embossed plaster in progress!

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Checking temperature of plaster - when hot you know the magic is happening!

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Embossed plaster left overnight to cure completely before painting.

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Now that the plaster is dry, we begin painting to pull out the proper tones, creating depth and drama.

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Texture begins to visibly pop with final paint application.

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Collaboration is the key to dynamic success and this gorgeous store is no exception to the rule. New Balance Creative Director and brilliant mind Mark Keegan crafted and lead a team of designers, artists and makers, each experts in their given fields, to bring his retail vision to life. In tandem with NB Senior Store Designer Kirsten Marchand, our team manifested the essence of NB Excellence. Over the next few weeks we will bring you more behind the scenes action - diving into our entire project scope. It was both an honor and a privilege to be a part of this crazy-talented team on our SECOND New Balance Experience store! The players:

Design Mastermind: Mark Keegan, NB Creative Director

Interior Guru: Kirsten Marchand, NB Senior Store Planner

Graphic Design: Linda Loiewski, LX2

Silicone Plate Production & NB Neon Sign: IDL Worldwide

Artists and Makers: Nikole Nelson Studios (aka, hot construction chicks ;)

Photography: Conor Doherty

View Full Project