Running with Heels Magazine Spring 2011 Cover
Fashion Stylist Joseph Ungoco
Photographer William Brinson
When brought the challenge to design a stunning and interactive cover for the spring issue of RWH the inspiration was all about shoes. Collaborating with the RWH Editor in Chief, Angela Gilltrap, a concept of deconstruction, spring blooms and the always alluring red stiletto was forged. As my designs encompass a focus on branding, I wanted to create a sense of fantasy and beauty to match H.H. Brown’s sexy edge. It occurred to me that the very concept of running in heels would lend itself to a dreamy escape where the lushness of fashion and nature could collide. 50 plus shoes were deconstructed and the parts used to create flowers that were incorporated into the set, serving as one of the many interactive features of the magazine. To say I went through multiple boxes of exacto blade and bandaids would be an understatement. The craftsmanship of the shoes was highly impressive - taking them apart proved to be quite intense. This was one of those concepts that was waiting to be captured, the minute it was out of my mouth I knew it had already taken on a life of its own. Flowers from shoes! Why Not!