Photographer Peter Z. Jones
For the New Balance Wellness catalog shoot I designed and fabricated a 12ft X 8ft wall. The scale was massive and the effect was dramatic. Homasote bricks were cut in varying sizes and layered to form 3 levels of depth. A mixture of joint compound and mortar emulated an aged surface, while paint unified the tonality and further increased shadows.
Team: Art Director: Mark Keegan. Photographer: Peter Z. Jones.