We took the term Mall Rats to a new level; 5 days, 90 hours and a LOT of coffee. The Tory Burch Sport store opened in Ala Moana mall last week boasting some quite lovely floors. Tasked to create a complicated, repetitive, geometric pattern, we attacked it full speed. It was by far the most intricate tape job I've ever executed. Very special mahalo to my rad Production Assistant, Lauren Trangmar for not abandoning me in the mall at midnight!
Filtering by Category: Behind the Scenes
BLKCORAL collection for sirena + the sea. Fall into Winter line. The blessing ceremony.
Jewelry, handmade in Hawaii, in the traditional ti leaf lei making style. Each piece blessed in the ocean before leaving our hands. One of a kind wearable sculptures.
To our clan: We are sending you energy filled with mana, abundance, joy and laughter. Wear your pieces well. Make them your own. And above all take time to feel the experience - you are a goddess. Let her roar.
Love and Aloha,
We started the New Year off with a bang, beautifying New Balance's Corporate headquarters in Boston. Street art techniques were used in their stairwells to showcase vintage and modern NB athlete prints. We installed, aged and texured them, bringing to life a rich surface treatment that emphasized the restored brick architecture. Cheers to another successful project highlighting the rich history of the NB legacy.
Photograph by Jeff Harris. Set design by Nikole Nelson Studios. Hair/Makeup by Abby Ballin.
Kate in makeup with the talented Abby.
Taking a break from setting props to beautify for the camera.
Pregnant set designer tests lovely vintage sofa while fluffy assistant awaits orders.
Santa takes a load off at the end of a long day.
The Mr. Steam commerical set build was a wild project! Timing could not have been more difficult as we found ourselves desperately searching for dry materials, non-flooded warehouses and open roads for deliveries right in the midst of Hurricane sandy. Alongside designer/stylist Raina Kattleson, we had been working on the project for months; our seamless production schedule required more hurdle jumping than planned due to mother nature's wrath. Our final results: A dynamic collaboration with a fantastic client who we truly grew to love.
I'm so proud of both the outcome and my team for their long hours, commitment and tremendous patience. Special thanks to my amazing tile guys, Arte Tile & Masonary.
Can't wait to see the commercials! Release dates in early 2013.
Hundreds of sample shoes arrive from NB.
Phase one of shoe prep begins, dipping each in paint.
Photograph by Jeff HarrisDesign development and construction drawings.
Casting plaster bases.
Custom fabricated steel desktop by 2nd story wood
On the hunt for a vintage office chair.
A total of 3000 sharpies were used in the sculpture.
Photography by Jeff Harris
Do we ever really outgrow the thrill of a wall of unlimited markers begging to be scribbled on a massive blank canvas? As designers we will never stop reaching for pen and paper. We will never stop doodling, sketching, releasing the insanity and brilliance that makes us unique. When an idea strikes, it is a craving that needs to be immediately satisfied. Paper. Markers. The hand flies. We are and always will be "the art kids".
Nikole Nelson Studios, a new york based collaborative of artists, designers, and makers, tackled the creation of the BFG communications reception for their new Soho, NYC office.
Nelson developed the "art kids" concept after interviewing BFG’s creatives at their headquarters in South Carolina and New York. Researching and dissecting their individual design processes, she dove into their childhood and art kid dreams. When did it all start; and had it changed much? Nelson’s sculpture focuses on the diverse elements that make up the company – the 90 creative minds of BFG’s design team. What sparks the initial stage and layers within their work? It begins with the simplest of tools - a marker, paper - and becomes a global marketing platform for Warner Brothers, Captain Morgan, Coca Cola and beyond.
Over 3000 sharpies, all functioning, created a wall of possibilities. Nelson used the individual marker colors to emulate pixels or mosaic tiles – each contributing to the visual movement of the sculpture.
Stacks of carved paper climb the walls blending into a gorgeous gray scale. Plaster cast bases emulate the concrete streets of the city buzzing below. A roll of industrial butcher paper begs to be tagged with spur of the moment creative visions. It is art that functions, turning from installation to reception desk. An interactive piece that engages the staff and visitors to participate first hand in BFG’s creative process.
Adding another layer of the personal, Nelson incorporated illustrations by BFG designer Ryan Kasal into the butcher paper roll and custom entry wallpaper.
“When you enter the space it's as if you’ve stepped within the mind of the BFG artist, the tools they fell in love with as kids and what continues to stimulate them today. It is essentially the experience of who they are.” Nikole Nelson
Written by Jennifer Tripp for Nikole Nelson Studios.
Pre-demolition. Wall on the right (with the round mirror hanging up high) is to become our Marathon Map Wall!
Test made using embossed plaster technique.
Cutting the enlarged template down into manageable pieces for stamping.
Photography by Conor Doherty
Raw space post demolition.
Having pulled an all-nighter, the plaster textured walls are looking quite dramatic!
Close-up of textured plaster treatment.
Perfectly patinaed garage doors!
Pre-demolitian. Under those terrible pressed wood slats hide some gorgeous original garage doors just waiting to be discovered and brought to aged perfection!
In-studio tests of various patina treatments on metal.
Left: Initial demo of old flooring reveals original hexagonal penny tiles. Right: First layer of patina on floor letters.
Photography by Conor Doherty
Raw space with multiple brick facades at varying stages of aging and plywood blocking for wood panels. Liz takes a dust free breather.
Pre-treated brick - it's a mess!
It was insane how many different types of brick/stone there were in one space - 7 in total! The history and architecture revealed itself one layer at a time. A true challenge to merge the varieties in tone and aged appearance using mortar, paint and other tricks of the trade.
While Liz and I were up high painting the brick, Jenny was hard at work mixing just the right shades of grey for us to keep the progress moving through the night.
Completed brick tones!
Sketch reflecting aged brick walls with intermittent wood panels on which to highlight merchandise. And our sturdy, yet feminine hard hats. We can be safe AND look hot!
Measuring and designing the reclaimed wood plank patterns to be used for the large-scale wood panels.
In the background are my collaborators Kirsten Marchand, NB Senior Store Planner and our talented carpenter Sal.
Sal refers to my printed template to ensure correct placement of each plank. He rocked AND he let me use his pneumatic nail gun to secure the final structure! Hot damn it was powerful!
I never tire of seeing the vision come to life!
Raw space in construction.
Design development tests done in-studio to create texture, plaster application process, depth and tones of final treatment.
Creating large, on-site sample of bib texture based on studio tests.
Painting embossed sample to accentuate texture and design detail.
Final on-site sample to be used as guide for in store execution.
Checking scale of bibs along top of brick walls... Plastering to begin over installed diamond lathe.
Liz and Jenny prepping the silicone casts for embossing the plaster.
Embossed plaster in progress!
Checking temperature of plaster - when hot you know the magic is happening!
Embossed plaster left overnight to cure completely before painting.
Now that the plaster is dry, we begin painting to pull out the proper tones, creating depth and drama.
Texture begins to visibly pop with final paint application.
Collaboration is the key to dynamic success and this gorgeous store is no exception to the rule. New Balance Creative Director and brilliant mind Mark Keegan crafted and lead a team of designers, artists and makers, each experts in their given fields, to bring his retail vision to life. In tandem with NB Senior Store Designer Kirsten Marchand, our team manifested the essence of NB Excellence. Over the next few weeks we will bring you more behind the scenes action - diving into our entire project scope. It was both an honor and a privilege to be a part of this crazy-talented team on our SECOND New Balance Experience store! The players:
Design Mastermind: Mark Keegan, NB Creative Director
Interior Guru: Kirsten Marchand, NB Senior Store Planner
Graphic Design: Linda Loiewski, LX2
Silicone Plate Production & NB Neon Sign: IDL Worldwide
Artists and Makers: Nikole Nelson Studios (aka, hot construction chicks ;)
Photography: Conor Doherty
Our blank canvas: a 200 foot long concrete wall. This was once an equally unsightly chain link fence dividing the playground from a busy street. I believe I willed this wall into existence - I've always dreamed of painting a mural here and it manifested!
There was definite progress after the first couple of days. The sky was blocked in over the silhouetted mountains and the beginning layers of the dripped paint was completed by the 1st grade class. They really had some fun with it!
My awesome 8th grade team of assistants and our mascot, Makana!
There are moments in one’s life where you see things come full circle and your path, with all of its crazy unexpected wild rides, appears as a seamless puzzle layered to perfection. I started my career as an artist at home in Lahaina in the comforts of familiar surroundings in a small bubble of protected love, friendship, community and devotion. Teaching at Sacred Hearts School was one of the most profound experiences of my life. It was there I found my confidence as a creator; it was there I was inspired daily by the gorgeous artwork and expression of 250 children whom I dearly loved; it was there my beloved mentor, friend and Hani mother Maryanna Waldrop handed me $500 to buy canvas, paint and brushes leaving me no more excuses to reach for my dreams; and it was also there that I was kicked out of the nest to spread my wings on the East Coast, reaching for the stars at Savannah College of Art and Design.
That was 15 years ago. You don’t realize how far you have traveled until you are standing on the same playground, with the same church bells ringing, echoed by children’s laughter and of course the ever present power of the same Sacred Hearts School powerhouse goddess-worthy women. I began 2012 with this experience - returning home to teach once more, leading 200 students through a lesson of layers to both self-expression and the powerful understanding of true collaboration. Seeing their faces light up as they watched colors blend and drip down the wall was dynamic! I love to take kids out of the ordinary with art – remove the expected tools and limitations, the parameters of the edges of paper. Giving them a 240’ long canvas on which to discover a new dimension of what art can feel like is an experience they will carry through life. It changes their perception and teaches the most powerful lesson of all: It is not what you are seeing but how you are seeing it. It teaches them to see their surroundings with limitless vision and potential. It gives them freedom and that is a gift beyond measure.
What compounded the experience and the sense of time passing was that in addition to teaching this course I was reunited with one of my first students, a star artist of his own right, now a professional photographer John Carpenter. The last time I saw him he was a crazy little kid, creating colorful paintings deep with emotion. Now he’s a man with a beard! Wild indeed! He captured the event beautifully AND jumped right in with the painting – reciting word for word things I had taught him about composition, line, movement, blending – he remembered it all! If you have ever been a teacher you know what this moment feels like, when you see the difference you’ve made. I am so proud of his accomplishments, drive and success.
Many thanks to the amazing students who joined me in inspired collaboration creating a lasting mural memory and to my beloved ohana SHS for all the love over the years. I am honored to be a part of the family.
Nikole Nelson Studios, Ltd. officially has a new home! We are under construction and can't wait to host our ohana in celebration of our new diggs. See you all soon!
This summer in the last stages of production on the New Balance Experience store, my alma mater Savannah College of Art and Design, stormed Red Hook to film my studio in action. It was an incredible honor to be able to share the richness SCAD has contributed to both my education and life as a whole. Please sit back and enjoy the next 3 minutes as I share my journey, passion, crazy notions and ever-evolving vision. Many mahalos to all who helped me get here; it's been a wild ride indeed!
New Sky Visual Merchandising design, production and installation by Nikole Nelson Studios.
Photograph by Jeff Harris
Entry wall of store, pre-construction, where sculpture would be installed.
Early concept sketches.
Die-cut waste - New Balance manufacturing plant.
Sculpture exterior design development sample.
Collaborators, Porter Green Works, building plywood structure.
Archived shoe making tools formed into 1906, NB's year of origin.
NB shoe tags individually rolled with wire.
Sculpting mechanical arm from industrial hardware.
Resin copy of original sewing machine used in early NB factories.
Visual merchandising display design development samples in progress.
Photograph by Jeff Harris.
My approach to design starts from the inside of the brand; its inception through its evolution. As part of my research I traveled to the New Balance manufacturing plant in Lawrence, MA to observe their production first hand. As a “picker” at heart my eye found beauty in every element of the creation process – from the materials and tools used to the contents of the dumpsters (during my many dives!). These pieces would directly translate into the primary feature art piece within the store.
Upon entering the NYC experience store the sculpture provides an immediate sense of the unique quality of the brand – where the technical meets the organic. Angled boxes converge to form a composition that encourages a consumer viewing experience filled with texture and mystery. Each individual box contributes to a journey through the history, evolution and contemporary energy of New Balance from its foundation in 1906 to present. The company’s year of origin is crafted from archived shoe making tools and extends the length of the sculpture. A resin replica of the original sewing machines used in the early factories is encased in moss as if it halted mid-stich in decades past. Scrap leather from die cut waste was sculpted in layers over the surface creating a fossilized texture. Actual individual shoe parts converge in repetition to create a variety of abstract sculptures that capture the intensity, movement and originality of the brand.
Special thanks to the New Balance family and my dynamic team of hard working ladies for their commitment, drive and energizing spirits. Cheers to a job well done!
Collaborating with assembly area designers IDL, painted distressed NB logo on floor.
Raw space pre-construction.
Assembly area floor, beginning stages of construction.
Design development floor samples.
Photograph by Jeff Harris
Our muscle! We love Allstate Electric!On the roof of our studio in Red Hook for celebratory laughs and beers at sunset.
During our 3 week stay on the New Balance construction site we tackled the rear wall (seen in earlier behind the scene post), the column restoration and the floor treatment in the assembly area. At the hottest point of the summer, during a heat wave, in an unventilated space, with zero natural light, we forged side by side with skilled construction teams to achieve dynamic results. A construction site can easily be compared to a beehive - it is no joke, especially in New York City. These dudes were serious craftsman and took their trades to the extreme. The amount of energy and collaboration was invigorating and we earned our stripes successfully amongst them, hot-pink hardhat and all. There was not a day the boys didn’t assist our team in one way or another – from lifting our 20 ft scaffolding to teaching me new methods of building – it was an experience I will not soon forget.
We painted a distressed oversized NB logo in the assembly area and developed the staining process for the wood floors throughout the space. The columns were stripped down to the original metal, cleaned and finished, restoring their full beauty. This was one messy job – wet, dirty and grimy. During the finishing process, antique graffiti was discovered adding to the store's visual story, peeling back the layers of time to reveal and respect the building’s history.
After 3 long HOT weeks we returned to our studio in Red Hook on top of the world. As we watched the sunset celebrating our power (we were quite pumped up on testosterone) our minds began shifting to the next stages of greatness ahead…the production of the 13’ front art sculpture…
More behind the scenes on final stages of New Balance Experience store coming soon!