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Honolulu, Hawaii
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An artistic collaborative of artists, designers, makers and craftsmen focused on the creation of unique experiences and conceptual environments.  Building moments to be explored and remembered through the conception and creation of custom art installations, interior design, events, set design, styling & visual merchandising.

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Filtering by Category: New Balance Boston Experience Store

Behind the Scenes: Marathon Map Wall

Nikole Nelson

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Pre-demolition. Wall on the right (with the round mirror hanging up high) is to become our Marathon Map Wall!

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Test made using embossed plaster technique.

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Cutting the enlarged template down into manageable pieces for stamping.

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Photography by Conor Doherty

Behind the Scenes: Plaster and Patinas

Nikole Nelson

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Raw space post demolition.

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Having pulled an all-nighter, the plaster textured walls are looking quite dramatic!

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Close-up of textured plaster treatment.

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Perfectly patinaed garage doors!

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Pre-demolitian. Under those terrible pressed wood slats hide some gorgeous original garage doors just waiting to be discovered and brought to aged perfection!

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In-studio tests of various patina treatments on metal.

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Left: Initial demo of old flooring reveals original hexagonal penny tiles. Right: First layer of patina on floor letters.

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And voila!!

Photography by Conor Doherty

Behind the Scenes: Brick aging & wood panel build

Nikole Nelson

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Raw space with multiple brick facades at varying stages of aging and plywood blocking for wood panels. Liz takes a dust free breather.

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Pre-treated brick - it's a mess!

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It was insane how many different types of brick/stone there were in one space - 7 in total! The history and architecture revealed itself one layer at a time. A true challenge to merge the varieties in tone and aged appearance using mortar, paint and other tricks of the trade.

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While Liz and I were up high painting the brick, Jenny was hard at work mixing just the right shades of grey for us to keep the progress moving through the night.

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Completed brick tones!

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Sketch reflecting aged brick walls with intermittent wood panels on which to highlight merchandise.  And our sturdy, yet feminine hard hats.  We can be safe AND look hot!

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Measuring and designing the reclaimed wood plank patterns to be used for the large-scale wood panels.

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In the background are my collaborators Kirsten Marchand, NB Senior Store Planner and our talented carpenter Sal. 

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Sal refers to my printed template to ensure correct placement of each plank. He rocked AND he let me use his pneumatic nail gun to secure the final structure! Hot damn it was powerful! 

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I never tire of seeing the vision come to life!

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Behind the Scenes: NB Marathon Bib Wall Treatment

Nikole Nelson

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Raw space in construction.

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Design development tests done in-studio to create texture, plaster application process, depth and tones of final treatment.

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Creating large, on-site sample of bib texture based on studio tests.

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Painting embossed sample to accentuate texture and design detail.

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Final on-site sample to be used as guide for in store execution.

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Checking scale of bibs along top of brick walls... Plastering to begin over installed diamond lathe.

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Liz and Jenny prepping the silicone casts for embossing the plaster.

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Embossed plaster in progress!

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Checking temperature of plaster - when hot you know the magic is happening!

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Embossed plaster left overnight to cure completely before painting.

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Now that the plaster is dry, we begin painting to pull out the proper tones, creating depth and drama.

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Texture begins to visibly pop with final paint application.

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Collaboration is the key to dynamic success and this gorgeous store is no exception to the rule. New Balance Creative Director and brilliant mind Mark Keegan crafted and lead a team of designers, artists and makers, each experts in their given fields, to bring his retail vision to life. In tandem with NB Senior Store Designer Kirsten Marchand, our team manifested the essence of NB Excellence. Over the next few weeks we will bring you more behind the scenes action - diving into our entire project scope. It was both an honor and a privilege to be a part of this crazy-talented team on our SECOND New Balance Experience store! The players:

Design Mastermind: Mark Keegan, NB Creative Director

Interior Guru: Kirsten Marchand, NB Senior Store Planner

Graphic Design: Linda Loiewski, LX2

Silicone Plate Production & NB Neon Sign: IDL Worldwide

Artists and Makers: Nikole Nelson Studios (aka, hot construction chicks ;)

Photography: Conor Doherty

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