We started the New Year off with a bang, beautifying New Balance's Corporate headquarters in Boston. Street art techniques were used in their stairwells to showcase vintage and modern NB athlete prints. We installed, aged and texured them, bringing to life a rich surface treatment that emphasized the restored brick architecture. Cheers to another successful project highlighting the rich history of the NB legacy.
Filtering by Tag: Custom wall texture
Pre-demolition. Wall on the right (with the round mirror hanging up high) is to become our Marathon Map Wall!
Test made using embossed plaster technique.
Cutting the enlarged template down into manageable pieces for stamping.
Photography by Conor Doherty
Raw space post demolition.
Having pulled an all-nighter, the plaster textured walls are looking quite dramatic!
Close-up of textured plaster treatment.
Perfectly patinaed garage doors!
Pre-demolitian. Under those terrible pressed wood slats hide some gorgeous original garage doors just waiting to be discovered and brought to aged perfection!
In-studio tests of various patina treatments on metal.
Left: Initial demo of old flooring reveals original hexagonal penny tiles. Right: First layer of patina on floor letters.
Photography by Conor Doherty
Raw space in construction.
Design development tests done in-studio to create texture, plaster application process, depth and tones of final treatment.
Creating large, on-site sample of bib texture based on studio tests.
Painting embossed sample to accentuate texture and design detail.
Final on-site sample to be used as guide for in store execution.
Checking scale of bibs along top of brick walls... Plastering to begin over installed diamond lathe.
Liz and Jenny prepping the silicone casts for embossing the plaster.
Embossed plaster in progress!
Checking temperature of plaster - when hot you know the magic is happening!
Embossed plaster left overnight to cure completely before painting.
Now that the plaster is dry, we begin painting to pull out the proper tones, creating depth and drama.
Texture begins to visibly pop with final paint application.
Collaboration is the key to dynamic success and this gorgeous store is no exception to the rule. New Balance Creative Director and brilliant mind Mark Keegan crafted and lead a team of designers, artists and makers, each experts in their given fields, to bring his retail vision to life. In tandem with NB Senior Store Designer Kirsten Marchand, our team manifested the essence of NB Excellence. Over the next few weeks we will bring you more behind the scenes action - diving into our entire project scope. It was both an honor and a privilege to be a part of this crazy-talented team on our SECOND New Balance Experience store! The players:
Design Mastermind: Mark Keegan, NB Creative Director
Interior Guru: Kirsten Marchand, NB Senior Store Planner
Graphic Design: Linda Loiewski, LX2
Silicone Plate Production & NB Neon Sign: IDL Worldwide
Artists and Makers: Nikole Nelson Studios (aka, hot construction chicks ;)
Photography: Conor Doherty