contact us

We'd love to hear from you!


Honolulu, Hawaii
United States

(917) 216-8154

An artistic collaborative of artists, designers, makers and craftsmen focused on the creation of unique experiences and conceptual environments.  Building moments to be explored and remembered through the conception and creation of custom art installations, interior design, events, set design, styling & visual merchandising.

Blog

Filtering by Tag: Jeff Harris

Jeff Harris 2012 Christmas Card Outtakes

Nikole Nelson

Photograph by Jeff Harris. Set design by Nikole Nelson Studios. Hair/Makeup by Abby Ballin.

CD_JHXmas1_2012.jpg

Kate in makeup with the talented Abby.

CD_JHXmas2_2012.jpg

Taking a break from setting props to beautify for the camera.

CD_JHXmas3_2012.jpg

Rehearsal time.

CD_JHXmas4_2012.jpg

Pregnant set designer tests lovely vintage sofa while fluffy assistant awaits orders.

CD_JHXmas5_2012.jpg

Naughty Santa.

CD_JHXmas6_2012.jpg

Crew shot.

CD_JHXmas7_2012.jpg

Santa takes a load off at the end of a long day.

BFG'S Art Kids

Nikole Nelson

2BFG_NikoleNelson.jpg

Photograph by Jeff HarrisDesign development and construction drawings.

3BFG_NikoleNelson.jpg

Casting plaster bases.

4BFG_NikoleNelson.jpg
5BFG_NikoleNelson.jpg
7BFG_NikoleNelson.jpg

Custom fabricated steel desktop by 2nd story wood

8BFG_NikoleNelson.jpg
9BFG_NikoleNelson.JPG
10BFG_NikoleNelson.jpg

On the hunt for a vintage office chair.

11BFG_NikoleNelson.jpg

A total of 3000 sharpies were used in the sculpture.

12BFG_NikoleNelson.jpg

Installation day.

Photography by Jeff Harris

Do we ever really outgrow the thrill of a wall of unlimited markers begging to be scribbled on a massive blank canvas? As designers we will never stop reaching for pen and paper. We will never stop doodling, sketching, releasing the insanity and brilliance that makes us unique. When an idea strikes, it is a craving that needs to be immediately satisfied. Paper. Markers. The hand flies. We are and always will be "the art kids".

Nikole Nelson Studios, a new york based collaborative of artists, designers, and makers, tackled the creation of the BFG communications reception for their new Soho, NYC office.

Nelson developed the "art kids" concept after interviewing BFG’s creatives at their headquarters in South Carolina and New York. Researching and dissecting their individual design processes, she dove into their childhood and art kid dreams. When did it all start; and had it changed much? Nelson’s sculpture focuses on the diverse elements that make up the company – the 90 creative minds of BFG’s design team.  What sparks the initial stage and layers within their work? It begins with the simplest of tools - a marker, paper - and becomes a global marketing platform for Warner Brothers, Captain Morgan, Coca Cola and beyond.

Over 3000 sharpies, all functioning, created a wall of possibilities. Nelson used the individual marker colors to emulate pixels or mosaic tiles – each contributing to the visual movement of the sculpture.

Stacks of carved paper climb the walls blending into a gorgeous gray scale. Plaster cast bases emulate the concrete streets of the city buzzing below. A roll of industrial butcher paper begs to be tagged with spur of the moment creative visions. It is art that functions, turning from installation to reception desk. An interactive piece that engages the staff and visitors to participate first hand in BFG’s creative process.

Adding another layer of the personal, Nelson incorporated illustrations by BFG designer Ryan Kasal into the butcher paper roll and custom entry wallpaper.

“When you enter the space it's as if you’ve stepped within the mind of the BFG artist, the tools they fell in love with as kids and what continues to stimulate them today. It is essentially the experience of who they are.” Nikole Nelson

Written by Jennifer Tripp for Nikole Nelson Studios.

View Full Project

Behind the Scenes: NB Feature Art Installation

Nikole Nelson

Photograph by Jeff Harris

RawSite_FA_NB.jpg

Entry wall of store, pre-construction, where sculpture would be installed.

ConceptSketches_FA_NB.jpg

Early concept sketches.

Waste_NB_NN.jpg

Die-cut waste - New Balance manufacturing plant.

Sketch_NB_NN.jpg

Sculpture exterior design development sample.

Collaborators, Porter Green Works, building plywood structure.

structure_NB_NN.jpg
Sketch_NB_NN1.jpg
NB_NN_1906_.jpg

Archived shoe making tools formed into 1906, NB's year of origin.

3_NB_NN.JPG

NB shoe tags individually rolled with wire.

4_NB_NN.JPG

Sculpting mechanical arm from industrial hardware.

5_NB_NN.JPG
13_NB_NN.JPG

Resin copy of original sewing machine used in early NB factories.

14_NB_NN.JPG

Visual merchandising display design development samples in progress.

6_NB_NN.JPG
7_NB_NN.JPG
8_NB_NN.JPG
9_NB_NN.JPG
10_NB_NN.JPG
11_NB_NN.JPG
12_NB_NN.JPG
Install_NN_NB.jpg

On-site installation.

Photograph by Jeff Harris.

My approach to design starts from the inside of the brand; its inception through its evolution. As part of my research I traveled to the New Balance manufacturing plant in Lawrence, MA to observe their production first hand. As a “picker” at heart my eye found beauty in every element of the creation process – from the materials and tools used to the contents of the dumpsters (during my many dives!). These pieces would directly translate into the primary feature art piece within the store.

Upon entering the NYC experience store the sculpture provides an immediate sense of the unique quality of the brand – where the technical meets the organic. Angled boxes converge to form a composition that encourages a consumer viewing experience filled with texture and mystery. Each individual box contributes to a journey through the history, evolution and contemporary energy of New Balance from its foundation in 1906 to present. The company’s year of origin is crafted from archived shoe making tools and extends the length of the sculpture. A resin replica of the original sewing machines used in the early factories is encased in moss as if it halted mid-stich in decades past. Scrap leather from die cut waste was sculpted in layers over the surface creating a fossilized texture. Actual individual shoe parts converge in repetition to create a variety of abstract sculptures that capture the intensity, movement and originality of the brand.

Special thanks to the New Balance family and my dynamic team of hard working ladies for their commitment, drive and energizing spirits. Cheers to a job well done! 

View Full Project

Behind the Scenes: New Balance Experience Store

Nikole Nelson

Photograph by Jeff Harris

Harnessing the power of the retail experience we imparted an organic, deconstructed, visual journey through the evolution of the brand at the recently opened New Balance NYC Experience Store on 5th Avenue in the Flatiron District of Manhattan.

SiteRaw2.jpg

Raw site pre-construction.

conceptDWG1.jpg

Nelson's early concept sketch for rear wall of store.

Backwall_Sample1C.JPG

Design development sample focusing on movement and texture.

draw-2.jpg

Drawing in breakaway design before brick work begins.

NB_NN_BackWall5.jpg
NB_NN_BackWall4.jpg
NB_NN_BackWall2.jpg

Mortar application and final texturing in progress.

Photograph by Jeff Harris

This takes my love of mortar, concrete, dirt, texture and RED to a new level. Collaborating with skilled masons the back wall was built to mimic the existing brick throughout the space dating back to the 1800's. Layers where the key to authenticity - mortar was custom tinted, thickly applied and strategically scraped after drying. It was labor intensive and pretty damn crazy - my entire team is now equipped with ripped arms as a result of this process! Who needs the gym when you have the summer of New Balance brick lovin!

Inspiration took seed in a matter of seconds as I stood in the raw space, with architectural drawings by retail masters Cormark, in hand. Scanning the space meticulously I calculated the imagery of each wall - the demolition was gorgeous. Areas of the wall were ripped open revealing the inner workings of the structure. It was like a day in heaven - I love all things deconstructed. From the walls of the architecture itself the movement of the red breakaway was born. Pepper in the collaborative layers of signage by IDL, visual merchandising displays by Knock and the sickest texture mapping a girl has ever seen by KLIP and you find an experience worth craving.

More behind the scenes at the New Balance NYC Experience Store to follow in the coming week. Stay tuned!

View Full Project

Behind the Scenes: Cigar Aficionado

Nikole Nelson

CigarAf_JeffHarris1.jpg
CigarAf_NikoleNelson2.JPG
CigarAf_NikoleNelson3.JPG
CigarAf_NikoleNelson4.jpg
CigarAf_NikoleNelson5.jpg
CigarAf_NikoleNelson6.jpg
CigarAf_NikoleNelson7.jpg
CigarAf_NikoleNelson8.jpg
CigarAf_NikoleNelson9.jpg
CigarAf_NikoleNelson10.jpg

3000 bamboo skewers never looked so good! For the May/June issue of Cigar Aficionado's Good Life Guide, high-tech durability was the driving theme. To emphasize the unique microfiber blends of the featured golf apparel, a monochromatic silver bunker and sand trap were created. Skewers were individually glued and trimmed to create the sexy golf terrain. Sand was hand sculpted and combed to emulate a freshly raked texture. Once again Jeff Harris's magic lighting skills and eye for depth captured a truly gorgeous spread. Art direction by Sarina Finkelstein. Another successful collaboration! 

Behind The Scenes: New Balance Military

Nikole Nelson

Photographer Jeff HarrisAs a highly patriotic woman, I jumped at the chance to design the sets for the New Balance U.S. Marine Corps and Navy catalog shoot. The brand vision was rugged, weathered, textured and industrial. To capture the desired energy, set backdrops were fabricated by hand out of concrete board, mortar, joint compound, wood and paint. Dark moody lighting provided shadow and depth as the USMC approved performance model made sprinting and excessive pull-ups look easy. This was a true collaboration bringing together the talents of New Balance Art Director Mark Keegan, Photographer Jeff Harris, Prop Stylist Tiziana Agnello and one crazy Hawaiian girl on sets (that would be me). The results were HOT HOT HOT! View full project at: http://nikolenelson.com/set-design/military.html
Read More