We started the New Year off with a bang, beautifying New Balance's Corporate headquarters in Boston. Street art techniques were used in their stairwells to showcase vintage and modern NB athlete prints. We installed, aged and texured them, bringing to life a rich surface treatment that emphasized the restored brick architecture. Cheers to another successful project highlighting the rich history of the NB legacy.
Filtering by Tag: Nikole Nelson Studios
Photograph by Jeff Harris. Set design by Nikole Nelson Studios. Hair/Makeup by Abby Ballin.
Kate in makeup with the talented Abby.
Taking a break from setting props to beautify for the camera.
Pregnant set designer tests lovely vintage sofa while fluffy assistant awaits orders.
Santa takes a load off at the end of a long day.
Hundreds of sample shoes arrive from NB.
Phase one of shoe prep begins, dipping each in paint.
Photograph by Jeff HarrisDesign development and construction drawings.
Casting plaster bases.
Custom fabricated steel desktop by 2nd story wood
On the hunt for a vintage office chair.
A total of 3000 sharpies were used in the sculpture.
Photography by Jeff Harris
Do we ever really outgrow the thrill of a wall of unlimited markers begging to be scribbled on a massive blank canvas? As designers we will never stop reaching for pen and paper. We will never stop doodling, sketching, releasing the insanity and brilliance that makes us unique. When an idea strikes, it is a craving that needs to be immediately satisfied. Paper. Markers. The hand flies. We are and always will be "the art kids".
Nikole Nelson Studios, a new york based collaborative of artists, designers, and makers, tackled the creation of the BFG communications reception for their new Soho, NYC office.
Nelson developed the "art kids" concept after interviewing BFG’s creatives at their headquarters in South Carolina and New York. Researching and dissecting their individual design processes, she dove into their childhood and art kid dreams. When did it all start; and had it changed much? Nelson’s sculpture focuses on the diverse elements that make up the company – the 90 creative minds of BFG’s design team. What sparks the initial stage and layers within their work? It begins with the simplest of tools - a marker, paper - and becomes a global marketing platform for Warner Brothers, Captain Morgan, Coca Cola and beyond.
Over 3000 sharpies, all functioning, created a wall of possibilities. Nelson used the individual marker colors to emulate pixels or mosaic tiles – each contributing to the visual movement of the sculpture.
Stacks of carved paper climb the walls blending into a gorgeous gray scale. Plaster cast bases emulate the concrete streets of the city buzzing below. A roll of industrial butcher paper begs to be tagged with spur of the moment creative visions. It is art that functions, turning from installation to reception desk. An interactive piece that engages the staff and visitors to participate first hand in BFG’s creative process.
Adding another layer of the personal, Nelson incorporated illustrations by BFG designer Ryan Kasal into the butcher paper roll and custom entry wallpaper.
“When you enter the space it's as if you’ve stepped within the mind of the BFG artist, the tools they fell in love with as kids and what continues to stimulate them today. It is essentially the experience of who they are.” Nikole Nelson
Written by Jennifer Tripp for Nikole Nelson Studios.
Raw space with multiple brick facades at varying stages of aging and plywood blocking for wood panels. Liz takes a dust free breather.
Pre-treated brick - it's a mess!
It was insane how many different types of brick/stone there were in one space - 7 in total! The history and architecture revealed itself one layer at a time. A true challenge to merge the varieties in tone and aged appearance using mortar, paint and other tricks of the trade.
While Liz and I were up high painting the brick, Jenny was hard at work mixing just the right shades of grey for us to keep the progress moving through the night.
Completed brick tones!
Sketch reflecting aged brick walls with intermittent wood panels on which to highlight merchandise. And our sturdy, yet feminine hard hats. We can be safe AND look hot!
Measuring and designing the reclaimed wood plank patterns to be used for the large-scale wood panels.
In the background are my collaborators Kirsten Marchand, NB Senior Store Planner and our talented carpenter Sal.
Sal refers to my printed template to ensure correct placement of each plank. He rocked AND he let me use his pneumatic nail gun to secure the final structure! Hot damn it was powerful!
I never tire of seeing the vision come to life!
Raw space in construction.
Design development tests done in-studio to create texture, plaster application process, depth and tones of final treatment.
Creating large, on-site sample of bib texture based on studio tests.
Painting embossed sample to accentuate texture and design detail.
Final on-site sample to be used as guide for in store execution.
Checking scale of bibs along top of brick walls... Plastering to begin over installed diamond lathe.
Liz and Jenny prepping the silicone casts for embossing the plaster.
Embossed plaster in progress!
Checking temperature of plaster - when hot you know the magic is happening!
Embossed plaster left overnight to cure completely before painting.
Now that the plaster is dry, we begin painting to pull out the proper tones, creating depth and drama.
Texture begins to visibly pop with final paint application.
Collaboration is the key to dynamic success and this gorgeous store is no exception to the rule. New Balance Creative Director and brilliant mind Mark Keegan crafted and lead a team of designers, artists and makers, each experts in their given fields, to bring his retail vision to life. In tandem with NB Senior Store Designer Kirsten Marchand, our team manifested the essence of NB Excellence. Over the next few weeks we will bring you more behind the scenes action - diving into our entire project scope. It was both an honor and a privilege to be a part of this crazy-talented team on our SECOND New Balance Experience store! The players:
Design Mastermind: Mark Keegan, NB Creative Director
Interior Guru: Kirsten Marchand, NB Senior Store Planner
Graphic Design: Linda Loiewski, LX2
Silicone Plate Production & NB Neon Sign: IDL Worldwide
Artists and Makers: Nikole Nelson Studios (aka, hot construction chicks ;)
Photography: Conor Doherty